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Wine in India
 
Sales of wine in India in 2008-09 was about 1,475,000 cases (1 case = 12 bottles x 750 ml per bottle)'- flat as against the same figure in 2007/08, till when volumes had been growing at CAGR of 31%:
  ** Total Volume in '000 cases **
Year
Imported
Domestic Premium
cheap
Total
Growth
2003-04
74 155 270 499
2004-05
100 215 300 615 23%
2005-06
137 299 353 789 28%
2006-07
168 481 450 1,099 39%
2007-08
224 650 600 1,474 34%
2008/09
175 600 700 1,475 0%
CAGR upto 07/08
32.0% 43.0% 22% 31.2%
Retail price
>700 150-700 <150 Rs/Bottle 550
Sparkling Wine
30 90 5 125 08/09
Sales of higher-priced wines were impacted in 08/09 due to a downturn in the hospitality industry following the global economic recession and down-trading by domestic consumers due to higher retail prices due to increased taxes on wines in the key markets of Mumbai, Bangalore, and Goa.
Sales of imported wines had surged after the sector was de-regulated in 2001 and today there are some 90-odd importers, based mainly in Delhi and Mumbai, with the largest ones being:
Volume 08/09
Brindco Ltd
42
Sonarys Co-op Brands
19
Moet Hennessy India
20
Global Tax Free
10
Hema Collections
9
Other leading players include Pernod Ricard India, Sula, the UB Group, Fine Wines & More, Aspri Spirits,Mohan Brothers and Diageo India.
French wines lead the pack with sales of about 65 th cases, followed by Australia (35 th) and Italy (15 th). The single largest brand of imported wines in 08/09 was Kingfisher Bohemia (from South Africa) with sales of about 5,500 cases.
Sales of domestic premium wines have also been witnessing sustained growth - the key players here are:
COMPANY
WINERY LOCATION
WHEN STARTED
08/09
(000 CS)
MKT SHARE
(%)
Indage
Narayangaon
1986
215
36%
Sula
Nasik
1999
195
33%
Grover
Bangalore
1999
70
12%
Rest
129
20%
Total
600
100%
Maharashtra state (whith Mumbai as the state capital) had announced a 'Grape Processing Industry Policy' in 2001 that made it easier and cheaper to set up new wineries, and today there are some 45 new units in that state - although few are distributing their wines outside their home state.
Karnataka state (capital - Bangalore) had also come out with its own 'Karnataka Wine Policy 2007' that came into effect wef Oct-08; while to-date only 1 new winery has started production, another 12 units are slated to come up in 2010.
The principal grape varieties under cultivation in India are:
White Grapes
000 cs
Chenin Blanc
100
Sauvignon Blanc
60
Clairette
20
Viognier
20
Others
10
200
 
Red Grapes
000 cs
Shiraz
170
Cabernet Sauvignon
40
Zinfandel
80
others
20
310
Indian sparkling wines principally use the Thomson Seedless grape, blended with small quanities of Chenin Blanc and Chardonnay/ Pinot Noir.
As may be expected, principal markets for domestic wines are the metro cities of Delhi, Mumbai, Calcutta and Bangalore - although significant volumes are contributed by Goa and Pune; Chennai (Madras) only permits wine sales to the Horeca trade.
These are wines produced largely using the Bangalore Blue or Baramati Purple grape (a Lambrusca-typeseeded table grape) mixed with sugar, alcohol, colours and flavours and sold at below Rs. 200/bottle - not really 'wine' in the traditional sense.
The leader here is Golconda wine (originally from Shaw Wallace, now owned by the UB Group), though the segment includes a significant quantity of Goan 'Port-style' wines.
Want to know more about Wine in India? Contact Alok Chandra at alok@gryphonbrands.com